Quality Counts

In the auto aftermarket high quality is the best business plan. In the complicated business of vehicle repair, quality work requires an ongoing commitment to learning and training. It also requires a commitment to only installing quality parts. Unfortunately, there are a lot of lower quality parts available today. There is also a lot of…


How to Grow Your Auto Repair Business Using Quality Parts

There was a recent article by Brian Canning, a 30-year veteran of the automotive repair industry, in MotorAge magazine. In it, he talks about the importance of quality for shops trying to thrive in a competitive industry. The value to the consumer of competent, quality service along with a commitment to installing only quality parts will help establish a shop’s “brand” to the consumer.


Perspective: Quality Parts and Service A Matter of Life and Death

We all understand the huge responsibility we take on in servicing and repairing our customers’ vehicles. Quality parts matter. the value proposition behind the AASA Know Your Parts® campaign. Quality aftermarket products are backed by research and development, quality materials, superior manufacturing processes, and manufacturers who stand behind them


Many Unhappy Returns

There are many reasons why you should diagnose and perform the process before you order a part, and here are a few to help you avoid unhappy returns.


When It Comes To Parts…Beware of Imitations

The effects of counterfeit auto parts are serious. Fake parts are poorly made and can fail easily, leading to comebacks and a damaged reputation.


We Need To Re-Brand The Technician Profession

“R-E-S-P-E-C-T Find out what it means to me.”  Being from Detroit and an old 60s R & B fan, the words of that great song by Aretha Franklin come to mind when I consider the way the aftermarket industry often refers to one of its most necessary professions. This is a profession without which the…


Tax Returns and a Rough Winter Can Mean Gold For Repair Shops

The harsh winter, combined with the coming tax returns, gives shops a great opportunity to grow sales by performing deferred maintenance services.


Get Your Piece of a $66 Billion Car Care Opportunity

During AAPEX last month there was a lot of discussion about how repair shops, distributors and manufacturers in the aftermarket can take advantage of a huge opportunity. That is the $66 billion in unperformed maintenance …


MEMA Recognizes Know Your Parts and the Quality Matters Campaign

RESEARCH TRIANGLE PARK, N.C. – Is there a formula for aftermarket parts value? According to the latest iteration of the Know Your Parts campaign, developed by the Automotive Aftermarket Suppliers Association (AASA), the answer is yes. According to AASA’s calculations, that formula is: function, plus quality over time, equals value. Or in more simple terms,…


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